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Social Branding for Artists and Creatives

I'm very excited to be offering an afternoon workshop at Greenhill -- a Greensboro arts nonprofit -- on how artists and creatives can use social media to build their brands!

I presented a similar, but much-abbreviated, talk to designers during High Point Furniture Market in the spring and it was a huge success. Join me -- it will be worth it!

Register HERE and read more below.

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From Greenhill's Press Release:

(Greensboro, NC) Join gallery owner and brand strategist Ryan-Ashley Anderson at GreenHill on October 14th, 2018 from 2:00-5:00 PM for her half-day workshop, “Social Branding for Artists and Creatives.” The ticket price of $65 grants attendees an introduction to social branding, covering topics such as how to develop a strong artist bio and write copy for social media. Attendees will leave with easy action steps to begin building a competitive social media presence. Additionally, participants will gain access to Anderson’s 10-week Social Branding Bootcamp ($150 value) and will be entered to win a one-on-one consultation ($120 value). Tickets may be purchased at: http://www.greenhillnc.org/social-branding-workshop

Ryan-Ashley Anderson approached GreenHill nearly a year ago with the wish to share her social branding expertise with other North Carolina artists. GreenHill’s mission is to promote the arts of NC, so the Greensboro-based art gallery was the natural venue for Anderson’s vision. “Ryan-Ashley stands out as an artist who deeply cares about the success of other artists,” says Elizabeth Harry, GreenHill’s Shop Manager and Registrar, “her workshop contains valuable insights for anyone who would like to better represent their art or brand online.”

A North Carolina native, Ryan-Ashley Anderson is an expert on the subject of social branding. Before opening her gallery and makerspace, Smart + Becker (Knoxville, TN), Anderson worked at ad agencies creating social media strategies and campaigns for national clients like Yamaha and Meineke. In addition to her marketing and curatorial work, she developed and taught DIY craft workshops all over the country. She has 10 years’ experience with gallery and craft fair exhibitions, and currently works to help other artists, makers, and creatives become competitive applicants, improve their websites, and develop products.

As a consultant, Anderson uses her background in marketing and advertising to create social media brand strategies and creative. She offers her expertise to refine clients’ online presence and build their businesses. One of her clients glows, “Ryan-Ashley helped me to create and manage a series of workshops, and has been helpful in developing my brand story via social media… She is truly a community-minded business owner and maker whose number one priority is to help other makers achieve their goals.”

 

The workshop, to be presented at GreenHill this October, is designed to help artists and creatives revamp or begin building their online and social media presence. Anderson has presented talks, participated on panels, and created an online social branding ‘bootcamp’ on the subject. This workshop is perfect for anybody working in a creative field, building a brand around an artistic pursuit, or hoping to better represent their art online.

 

Earlier Event: October 13
Hand-lettering with Lesley
Later Event: October 20
Centennial Craft Fest in Nashville